OpenSparkz CEO speaks to Australian Financial Review (AFR), Australia’s leading finance and business publication, about payment-linked technology. Terry McMullen, OpenSparkz Co-founder and CEO, has spoken to one of Australia’s leading publications, The Australian Financial Review, this week about …
How Payment-Linked Technology Added Zing to Ayala Malls Loyalty Program
The ultimate loyalty program challenge When Ayala Malls, a leading shopping mall retailer in the Asian region, were developing Zing - their new loyalty program, they had several universally complex challenges to solve. First of all they didn’t have any direct relationship with customers. In …