Identifying and rewarding customers for in-store purchases has been one of the most challenging activities for merchants to-date…until now. Learn more about how modern merchant networks operate and card linking technology is revolutionising customer engagement. …
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Loyalty Programs: Why the Transaction is the Moment of Truth
(SYDNEY, 15 November 2021) - OpenSparkz writes an industry white paper for the Australian Loyalty Association (ALA). Summary Customer loyalty is fundamental to B2C marketing strategy, and loyalty programs are commonplace - there are more loyalty memberships in the world than …