OpenSparkz CEO speaks to Australian Financial Review (AFR), Australia’s leading finance and business publication, about payment-linked technology.
Terry McMullen, OpenSparkz Co-founder and CEO, has spoken to one of Australia’s leading publications, The Australian Financial Review, this week about how OpenSparkz’s payment-linked technology is revolutionising loyalty programs and helping program operators create better experiences for merchants and consumers.
“Traditionally, loyalty programs have relied on customers identifying themselves at the point of purchase, either by showing their membership card or a coupon, which is now all digitised on the phone. The friction existing in legacy loyalty technology is creating a global problem for the loyalty industry, which is reflected in declining engagement levels for consumers and merchants” said McMullen to AFR.
OpenSparkz is on a mission to remove unnecessary cost and friction for consumers and merchants and improve profitability and ROI for Reward Program Operators.
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See AFR article in high resolution by clicking on the image below: