(SYDNEY, 15 November 2021) – OpenSparkz writes an industry white paper for the Australian Loyalty Association (ALA).
Customer loyalty is fundamental to B2C marketing strategy, and loyalty programs are commonplace – there are more loyalty memberships in the world than people. However, loyalty models are broken. Many programs fail to engage customers and, despite massive investment by loyalty program operators, actually create negative customer sentiment. This white paper discusses why loyalty is broken and how payment linking can help loyalty programs drive consumer engagement, competitive differentiation and financial returns.