Identifying and rewarding customers for in-store purchases has been one of the most challenging activities for merchants to-date…until now. Learn more about how modern merchant networks operate and card linking technology is revolutionising customer engagement. …
Card Linking Technology – An Introduction
In today's world of loyalty, engagement is key to success, but how can retailers navigate this when majority of customer interactions and transactions are still done offline? What if there was a way to leverage tools already in use within stores and in the wallets of customers with no IT setup …
Loyalty Programs: Why the Transaction is the Moment of Truth
(SYDNEY, 15 November 2021) - OpenSparkz' CEO, Terry McMullen, writes an industry white paper for the Australian Loyalty Association (ALA). Summary Customer loyalty is fundamental to B2C marketing strategy, and loyalty programs are commonplace - there are more loyalty memberships in …
Customer loyalty schemes set to go to the next level
(SYDNEY, Tuesday 5 October 2021) - ASX-listed Gratifii (GTI) and loyalty scheme platform provider OpenSparkz today announced their industry-leading loyalty solution is now operational, in a win-win for merchants and customers. The partnership between the two companies has brought together the two …
OpenSparkz signs global deal to expand its network of enterprise customers and access world-class merchant offer content
OpenSparkz is pleased to announce that it has signed an agreement (non-exclusive) with Gratifii Limited. Gratifii is an enterprise, loyalty and rewards, customer experience management platform. A primary focus for Gratifii is the provision of merchant content and offers within the retail, …