(SYDNEY, 15 November 2021) - OpenSparkz' CEO, Terry McMullen, writes an industry white paper for the Australian Loyalty Association (ALA). Summary Customer loyalty is fundamental to B2C marketing strategy, and loyalty programs are commonplace - there are more loyalty memberships in the …
Customer loyalty schemes set to go to the next level
(SYDNEY, Tuesday 5 October 2021) - ASX-listed Gratifii (GTI) and loyalty scheme platform provider OpenSparkz today announced their industry-leading loyalty solution is now operational, in a win-win for merchants and customers. The partnership between the two companies has brought together the two …
OpenSparkz signs global deal to expand its network of enterprise customers and access world-class merchant offer content
OpenSparkz is pleased to announce that it has signed an agreement (non-exclusive) with Gratifii Limited. Gratifii is an enterprise, loyalty and rewards, customer experience management platform. A primary focus for Gratifii is the provision of merchant content and offers within the retail, …
OpenSparkz appoints Henrik Berglind as Commercial Partnerships Lead to scale up operations
SYDNEY, 1 June 2021: Having emerged from the pandemic with increased momentum, payment linked loyalty and offers platform provider, OpenSparkz today announced a key appointment to its leadership team. The company has appointed Henrik Berglind to the position of Commercial Partnerships Lead. …
Digital Wallets Make Loyalty More Personal: AFR
OpenSparkz CEO speaks to Australian Financial Review (AFR), Australia’s leading finance and business publication, about payment-linked technology. Terry McMullen, OpenSparkz Co-founder and CEO, has spoken to one of Australia’s leading publications, The Australian Financial Review, this week about …