SYDNEY – 15 October: Australian loyalty program enabler OpenSparkz has been judged one of the top 100 start-ups in Asia.
The honour was conferred at the recent Red Herring Top 100 Asia awards in Bangkok. It is part of a global program that highlights the most exciting start-ups from Asia, Europe and the Americas.
“To be recognised in this way is significant,” said OpenSparkz CEO Terry McMullen. “We are very pleased to have been ranked among the best and brightest of Asian start-ups.”
OpenSparkz was one of just three Australian companies to receive an award.
Investors, technology industry executives and strategists routinely scour the Red Herring 100 lists to discover the most promising private ventures from around the world. Judges of the Red Herring 100 Awards use more than 20 criteria to analyse the competing companies.
“At OpenSparkz we are proud those criteria validate the fact that our IP has been created through internal R&D. Plus, it makes a social contribution as we make life simpler for both shoppers and merchants.” said Mr McMullen.
The card and loyalty payments technology developed by OpenSparkz takes the friction out of the process. It does this by allowing all of a consumer’s loyalty programs to be linked to a single payment card. The points earned from transactions to be easily tracked. It also means bespoke offers can be tailored for individual shoppers based on their spending patterns and sent to their phones.
The award comes as OpenSparkz presses ahead with its expansion plans, both within Australia and internationally.
“This is a scalable ‘platform as a service’ business model and the possibilities on a global basis are very exciting,” said Mr McMullen.
For further information or to arrange an interview with Terry McMullen please contact Adrian Thirsk or Ian Pemberton at P&L Corporate Communications on +61 2 9231 5411