In today's world of loyalty, engagement is key to success, but how can retailers navigate this when majority of customer interactions and transactions are still done offline? What if there was a way to leverage tools already in use within stores and in the wallets of customers with no IT setup …
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Loyalty Programs: Why the Transaction is the Moment of Truth
(SYDNEY, 15 November 2021) - OpenSparkz' CEO, Terry McMullen, writes an industry white paper for the Australian Loyalty Association (ALA). Summary Customer loyalty is fundamental to B2C marketing strategy, and loyalty programs are commonplace - there are more loyalty memberships in the …
Customer loyalty schemes set to go to the next level
(SYDNEY, Tuesday 5 October 2021) - ASX-listed Gratifii (GTI) and loyalty scheme platform provider OpenSparkz today announced their industry-leading loyalty solution is now operational, in a win-win for merchants and customers. The partnership between the two companies has brought together the two …